FAFSA. SAP. FERPA. Matriculation. Default. These terms are used frequently in higher
education, but to prospective students they sound like a foreign language. A new initiative
of the Kentucky Community and Technical College System (KCTCS) is removing these and
other barriers to help students understand what they re reading when visiting the
Even though each KCTCS college has its own website, research showed ktcs.edu has more
than 10 million visits each year from current and prospective students. KCTCS also
found the site navigation and content was not as friendly to students as it should
be. To remedy that, KCTCS split the site into two sites one for students (kctcs.edu)
and one for the operations side of supporting the colleges (systemoffice.kctcs.edu).
To help KCTCS engage better with students, the website copy and other content has
been changed to be more student friendly. The new writing style is based on research
that showed prospective students are overwhelmed and apprehensive about college. The
goal of this content change is to put students at ease and make them feel they belong
at a KCTCS college.
This gives current and prospective students information in an easily accessible format
that quickly helps them find what they need and is written in a way they can understand
and relate to, said KCTCS President Jay K. Box. Even though students are our first
priority, we still need a place for conducting the system s business, which is now
in a different location.
The new System Office site includes financial and business services information, leadership
information, giving options and system initiatives. It is where job seekers, vendors,
business partners, government partners and others will find the information they need
to work with KCTCS. The site includes a faculty and staff area as well.
All work on the website split, voice development and content was created by the KCTCS
Marketing and Web teams from across the state. The next step will be to make similar
changes to the 16 college sites.